If you decide to go the publishing route, there are a LOT of things to consider. It requires a whole lot more than people usually realize. However, if you’re serious about it and put in the due diligence, you can run a successful board game company.
Contents
Start Here
So You Want to Start Publishing Games (Audio)
How Long Does It Take to Publish a Game, Anyway?
An Indie Publisher’s Guide to Brand Guidelines
How to Budget for Your Game Project
How to Position Your Brand as a Trustworthy Guide
Scams, Frauds, and Counterfeits
Some Thoughts on the Economic Impact of the Coronavirus
When Does It Make Sense to Sell Directly instead of through Distribution
Drowning in Gold: The Mass Market Strikes Back
The Magic Formula for Publishing an Evergreen Game
How to Create a Killer Board Game Media Kit
Sales
Pricing a Game for Kickstarter
How to Sell Your Game at Conventions (Video)
How to Run a Booth at a Convention (Video)
5 Keys to Preparing for a Convention (Video)
5 Ideas To Make Black Friday Money The Other 364 Days Of The Year
9 Pricing Strategies to Explode Your Revenue (Backed by Psychology)
3 Proven Strategies to Discover EXACTLY What Your Customers Want
The Ultimate Guide To eCommerce Email Marketing (Online Retailers, This One’s For You…)
Replacement Parts: Why Would (or Wouldn’t) a Company Offer This Service
Costs
Designing Efficiently for Cost
Tariffs: 3 Thoughts, Solutions, and Strategies
Art
4 Tips for Finding the Perfect Boardgame Artist
Working with an Artist (Video)
The Top 5 Things I Look for in a Board Game Illustration Portfolio
The Importance of Graphic Design
Manufacturing
Google Doc of Card and Component Manufacturers All Over the World
How to Approach a Manufacturer with Your Game
Moving from POD to Manufacturing (Part 1: Options)(Video)
Moving from POD to Manufacturing (Part 2: Mistakes)(Video)
Moving from POD to Manufacturing (Part 3: Transitions)(Video)
Talking to a Manufacturer (Video)
China VS the United States: Where to Manufacture
Top 5 Mistakes to Avoid When Manufacturing in China
If You Manufacture in China, Account for Chinese Holidays
How Many Units Should You Make?
Board Game Manufacturing and Production Costs
Manufacturers
Shipping
Best International Shipping Companies
Distribution
Determining Your Game’s Price if You Want to Sale it in Stores
Getting a Game in Mainstream Stores (Audio)
Selling Inventory vs. Accepting Pre-Orders: A Dual Solution
Legal
Board Game Legal Issues (Video)
Patents, Protections, and Boardgames
The 4 Legal Issues Every Kickstarter Creator Should Know
Everything a Kickstarter Creator Needs to Know About Trademark Law
What to Do If You Receive a Cease & Desist Letter Concerning Your Kickstarter
Growth
The Scientific Marketing Strategy Behind Exponential Growth
Customer Value Optimization: How to Build an Unstoppable Business
10 Tips from a Lawyer for Board Game Publishers
More Reading
Are 2 Player Only Games Economically Viable
Translation, Localization, and Language Independence